Who Let the Doge Out
These days infmuence is exerted by those
who don’t even (necessarily) invest. In
praise of the nuttiest crypto.
EVERY HUMAN ENDEAVOR must have its
infmuencers, and Dogecoin is no exception.
But in case these infmuencers haven’t
infmuenced you yet: Dogecoin is a crypto-
currency, a virtual medium of exchange
made valuable not by any bank or govern-
ment but by those who use it. Don’t worry.
It’s not a Johnny-come-lately crypto like
Potcoin or Fonziecoin; it’s almost venera-
ble. Invented in 2013 by Billy Markus (then
a software engineer at IBM) and Jack-
son Palmer (then a product manager at
Adobe), Dogecoin was conceived
as a cute comeback to the deadly seri-
ous Bitcoin, the cloak-and-dagger global-
fjnance opera that started in 2009. Meant
to be relatable, Dogecoin was inspired by
the beloved Doge meme of the Obama
era, which shows a photo of a cream-
colored Shiba Inu embellished with enig-
matic phrases in Comic Sans typeface.
Doge is a misspelling of—well, yes,
doggy. That’s the joke. That’s all. To spin
cryptocurrency out of this joke is a better
joke still. The best joke of all? The price
of Dogecoin has jumped more than 1,050
percent from the beginning of 2021 to
the time of this writing. Of course, by the
time you read this, that percentage will be
much higher. (Or lower. Crypto proceeds
And Dogecoin would never have got-
ten that far without influencers. In the
Gilded Age, infmuencers were known as
robber barons, and if one of them, some-
one like Andrew Carnegie or J. D. Rocke-
feller, invested in a commodity, you’d see
it on ye olde steam-powered stock ticker.
More than making steel or railroads, the
job of robber barons, with their enormous
shares of the whole market, was to man-
ufacture fmuctuations by pumping money
in or dumping stock—and then buying
and selling at whatever prices they chose.
These days, infmuence is exerted by those
who don’t even (necessarily) invest. No
one knows exactly, for example, what Jack
Dorsey of Twitter is into, but since Febru-
ary 2, 2020, the day he tweeted the hashtag
“#bitcoin” (and debuted Twitter’s Bitcoin
emoji), the price of $BTC has gone wild.
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