A new book shows how real-time data and AI will radically transform physical
products—and the companies that make them.
In Fusion Strategy, world-renowned innovation
guru Vijay Govindarajan and digital strategy
expert Venkat Venkatraman offer a first-of

its-kind playbook that will help industrial
companies combine what they do best (create
physical products) with what digitals do best
(use algorithms and AI to parse expansive,
interconnected datasets) to make strategic
connections that would otherwise be impossible

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